Last Updated: October 29, 2025
1. Introduction
At Retina Associates of Florida (“we”, “us”, or “our”), your privacy is a top priority. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website or receive services from us. By using our website or providing information to us, you agree to the terms described herein.
2. What Information We Collect
We collect information in two main categories:
2.1 Personal Information You Provide
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Name, address, email, phone number
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Date of birth and other identifiers
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Health-related information and medical history (when you are a patient)
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Insurance and billing information
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Communication preferences and consent records
2.2 Information Automatically Collected
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IP address, browser type, device model
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Pages visited, time spent on the site, referral link
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Cookies and tracking technologies (see Section 6)
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Interaction with forms, submissions, and downloads
3. How We Use Your Information
We use your information for the following purposes:
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To provide, coordinate, and manage your medical care
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To communicate with you about appointments, treatments, and services
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To bill and collect payment for services provided
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To operate, improve, and maintain our website and patient portal
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To send you non-marketing communications (e.g., practice updates, surveys)
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To comply with legal and regulatory obligations
4. Disclosure of Your Information
We may share your information in the following circumstances:
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With service providers and business partners who support our practice (under contract and confidentiality)
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With other healthcare professionals involved in your treatment or referrals
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When required by law or regulation, including for public health or legal matters
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In connection with a merger, sale, or transfer of our practice (with notification as required)
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With your consent or as you authorize
5. Retention of Your Information
We will retain your personal and health information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve dispute or audit matters, or as required by state and federal healthcare laws. After that time, your information will be securely deleted or anonymized.
6. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to gather usage data, enhance your experience, and analyze website performance. Cookies may include:
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Essential cookies needed for the website to function
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Performance/analytics cookies to understand site usage and improve services
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Functional cookies to remember your preferences
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Advertising cookies via third‐party partners for context-relevant content
You can refuse cookies or manage your preferences via your browser settings; however, disabling some cookies may impact site functionality.
7. Third-Party Links and Services
Our website may contain links or embedded content from third-party websites (social media, analytics, video platforms). We do not control these external sites and are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
8. Security of Your Information
We employ industry-standard administrative, physical, and electronic safeguards to protect your information. While we strive for strong protection, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
9. Your Rights
Depending on your location, you may have rights regarding your personal data, including:
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Accessing your information
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Correcting inaccurate or incomplete information
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Requesting deletion or restricting processing
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Withdrawing consent where processing is based solely on consent
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Filing a complaint with a regulatory authority
If you are a patient, you also have rights under HIPAA (for health information) and may request a copy of our Notice of Privacy Practices.
10. Children’s Privacy
Our services and website are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 without parental or guardian consent. If we learn that we have collected personal information from a minor under 13 without verification, we will take steps to delete that data.
11. Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in practice or legal requirements. When we do, we will revise the “Last Updated” date above and post the updated policy on this page. We encourage you to review this page periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:
Retina Associates of Florida
Phone: (813) 875-6373
Email: info@retinaassociatesflorida.com
Address: Tampa, FL, USA